Stories you’ll find in this week’s print edition of Adweek West

Seattle Bound
Bob Moore leaves Fallon to become co-president and executive creative director at Publicis in the West.

The Maddys
And Our Winners Are …
Forget Hollywood. We got De Niro, we got Madonna, we got … Carrot Top. Our Maddy Awards salute memorable ad moments of the past year, and some we’d like to forget. Our readers also weigh in.

Out of the Blue
Blue Shield of California has abruptly pulled the plug on its creative review and will now re-evaluate its brand advertising strategy. The search for a shop to handle the $3-5 million account had been narrowed to three finalists.

Red Rules
Economy-hotel chain Red Roof Inns has introduced a new pitchman. Red, a wisecracking bobblehead doll, replaces Martin Mull in a new national campaign created by Hill, Holliday. Tagged “Red knows the road,” the work will target weary business and vacation travelers.

Release Program
Ads supporting the DVD release of Oz, HBO’s prison drama, remind viewers that jail is not for the meek. The work, from Venables, Bell & Partners, comes as the cable network rachets up efforts to recycle its original programs for the home-video market.

Game Over?
After a year with DDB in Los Angeles, Infogrames has been courting agencies in the Northeast. Sources say the videogame maker is looking to change shops as it moves its marketing operation from Santa Monica, Calif., to Beverly, Mass.

Drinks All Around
With NBC backing off from its plan to allow hard-liquor advertising, Debra Goldman offers a post-mortem, and some advice for the next network that dares jump in the fray. Adweek roving reporter Joan Voight looks back at the last eight years as she packs up her boots. Plus, new definitions for ad buzz words.