Stories you'll find in this week's print edition of Adweek West

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Freewheeling
Joe Isuzu revels in the cliches of car advertising in a new campaign from Goodby, Silverstein & Partners.

Filling the Gap
Retailer to Call on Film Directors
The Gap has an all-star lineup for its next campaign, but this time
the celebrities will be behind the scenes. Cameron Crowe, the Coen brothers and Roman Coppola have all signed on to direct a summer campaign, being developed by consultant Lisa Prisco.

Ad’s The Show
Hollywood meets Madison Avenue with the launch of Mandalay Branded Entertainment.








AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in