Stories you’ll find in this week’s print edition of Adweek West

Joe Isuzu revels in the cliches of car advertising in a new campaign from Goodby, Silverstein & Partners.

Filling the Gap
Retailer to Call on Film Directors
The Gap has an all-star lineup for its next campaign, but this time
the celebrities will be behind the scenes. Cameron Crowe, the Coen brothers and Roman Coppola have all signed on to direct a summer campaign, being developed by consultant Lisa Prisco.

Ad’s The Show
Hollywood meets Madison Avenue with the launch of Mandalay Branded Entertainment. Led by Mednick Group founder Scott Mednick, the startup will form partnerships with advertisers to create original content the advertisers will then own.

Bird Calls
Following in the footsteps of various spokesanimals, a frenzied animated chicken appears in a new campaign by Dailey & Associates for fast-food chain El Pollo Loco. The too-busy-to-cook bird is meant to increase awareness, but the food remains the star of the campaign.

Lobby Heroes
Just one week after DDB Seattle’s acquisition of Washington, D.C., lobbying firm Bass & Howes, the combined entity has been tapped by the Columbia University School of Public Health. The goal will be to influence lawmakers on the issue of welfare reform.

Snow and Suds
Wieden + Kennedy is serving up another round of ads for Henry Weinhard’s beer. The new work for the brewer continues to showcase Pacific Northwest sensibilities.

The Reel Thing
Lee Garfinkel-the man who gave Diet Coke its hunky construction worker and Heineken its party weasel-talks with Kathleen Sampey about upgrading the reel at D’Arcy Masius Benton & Bowles. In Critique: what works and what doesn’t in the new Mercedes-Benz campaign.

Plus, Best Spots of February and Briefs.