Stories you’ll find in this week’s print edition of Adweek West

On the Road in . . . Salt Lake City
Joan Voight visits Richter7, a creative agency balancing advertising and Mormon life in the shadow of the Olympic Games.

Into the Blue
RPA Adds Blue Cross of California
Based on its work for another Well Point healthcare brand, Rubin Postaer and Associates has added Blue Cross of California’s account. The move ends an eight-year relationship between Blue Cross of California and D’Arcy Masius Benton & Bowles.

Three finalists are gearing up to pitch Advanced Micro Devices’ $25-30 million global account at the end of the month. As McCann-Erickson, Young & Rubicam and LB Works ready their presentations, sources say the client needs to be more innovative.

Home Stretch
Home-furnishings retailer Ikea will hear pitches this week from three finalists vying for its $30-40 million account. Goodby, Silverstein & Partners, Berlin Cameron/Red Cell and Crispin Porter + Bogusky will present their ideas to a slate of U.S. and European executives.

Original Copy
The thoughts of an underappreciated Toshiba copy machine take center stage in
a new batch of ads from DGWB aimed at getting the brand noticed. The first
spot is running on MSNBC during the Olympics, and the remainder are set to break next month.

McCann’s Man
Rob Kabus, who left Leagas Delaney last June, has landed an unusual dual role at McCann-Erickson in San Francisco. If the model works well, McCann may adopt
it at other offices.

Chicken Feed
In Critique: With chickens helping to staff IT departments and little girls hacking into car assembly plants, Fallon brings fun to EDS’ high-tech business solutions. Work for Apple iPhoto and Carl’s Jr. are among our Best Spots of January. In Briefs: DGA nominations, TV viewers pick Top 10 spots and how Ikea makes heads roll.