Stories you'll find in this week's print edition of Adweek West

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On the Road in . . . Salt Lake City
Joan Voight visits Richter7, a creative agency balancing advertising and Mormon life in the shadow of the Olympic Games.

Into the Blue
RPA Adds Blue Cross of California
Based on its work for another Well Point healthcare brand, Rubin Postaer and Associates has added Blue Cross of California’s account. The move ends an eight-year relationship between Blue Cross of California and D’Arcy Masius Benton & Bowles.

Advancers
Three finalists are gearing up to pitch Advanced Micro Devices’ $25-30 million global account at the end of the month.







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