Stories you’ll find in this week’s print edition of Adweek Southwest

Clients on Spending
An exclusive survey reveals what top advertisers think about:
-2002 ad budgets
-The upfront
-Agency consolidation

Coming Attraction
The First Picture Show for GSD&M
After two years of struggling to initiate projects, GSD&M is realizing its feature-filmmaking plans. The Austin agency last month began shooting an Imax motion picture tentatively titled A Land Called Texas for the Texas State History Museum Foundation.

All The Pastabilities
By stressing the differences among Sem-olina Restaurants’ 15 locations, Logan Mar-keting & Communi-cations captured the eatery’s account over three other New Orleans agencies. LM&C’s “Adventures in pasta” campaign will break this fall on regional television.

Breathing Space
A series of “Exhale” print ads by Peter A. Mayer Advertising exhorts travelers to kick back and relax at Sonesta Hotels. The New Orleans agency’s national branding campaign, which broke this month, is scheduled to run for two years in consumer and trade publications.

Defender Prevails
Stone & Ward has retained the advertising account of the Arkansas Department of Economic Develop-ment. The six-year incumbent topped two other Little Rock, Ark., agencies-Heathcott Associates and Sells/Clark-in a review that began in February.

Making Progress
Mullen has won Progress Energy’s $10-12 million account. Temerlin McClain of Irving, Texas, was one of two other finalists vying for the Raleigh, N.C.-based regional utility.

One Plus One
Fallon’s BMW Films campaign has hip Hollywood talent, action and intrigue, and, now, top honors from both The One Show and its companion interactive awards. Mallorre Dill reports on last week’sshow. Plus, Barbara Lippert on Cliff Freeman’s latest freakishlyfunny campaign.

Also: Best Spots of April and Briefs.