Stories you'll find in this week's print edition of Adweek Southwest

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Unfinished Business
The Richards Group’s Dale Hruby and Stan Richards eye more Hyundai work.

Well-Oiled Wisdom
Jiffy Lube for the Automotive Rube
“Car Care for Dummies” could be the title of Jiffy Lube’s national campaign that breaks next week, first on ESPN. Print and radio are also part of the “Know the Pros” media mix, which was conceived by McCarthy Mambro Bertino for the Houston-based chain.

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