Stories you’ll find in this week’s print edition of Adweek Southwest

Trading Post
GSD&M releases six television spots for Charles Schwab’s CyberTrader service this week.

BofA Diversifies
Lopez Negrete Creates Hispanic Spots
Latinos are encouraged to reach for the brass ring in Lopez Negrete’s first major branding effort for Bank of America. The Houston agency’s seven Spanish-language TV ads are part of the client’s $40 million multicultural campaign, which also targets other minorities.

They’re Engaged
Friedman’s Jewelers has awarded the creative portion of its $15 million account to Barber Martin. The Richmond, Va., agency defeated contenders from California, Florida and Tennessee in a review for the advertising business of the 650-unit national chain.

Meant To Be Seen
Kids rule. Consumer research gleaned from a series of family dinners in three Southern cities led Bohan to shift the focus of its work for Pigeon Forge, Tenn. The Nashville, Tenn., shop made children the stars of its TV
and print ads for the vacation area in the Smokey Mountains.

Central Rainmaker
The Richards Group has put principal Diane Fannon in charge of new-business development. In addition to overseeing her clients, Fannon will coordinate the new-business efforts of the shop’s 18 principals. Before joining Richards, she was at Temerlin McClain.

It’s Academic
Patricia Alvey will leave her directorship of Virginia Common-wealth University’s Adcenter to chair the Temerlin Advertising Institute at Southern Methodist University in Dallas.

Deja Vu
Ad agencies frequently parody spots from other shops. But when does referencing someone else’s work become trademark infringement? Rebecca Flass looks at the case of Nike vs. Sega. In Critique: Lowe’s last work for Heineken is as smart and lighthearted as ever-even in the men’s room. Plus, Best Spots of March and Briefs.