Stories you’ll find in this week’s print edition of Adweek Southwest

Jet Set
Dallas-based Flexjet awards its $23 million account to John Boone and David Oakley’s Charlotte, N.C., agency.

Minority Initiative
Publicis Begins Major Hispanic Push
Looking to generate additional business in the Southwest and Northeast, Publicis in the U.S. has hired Isaac Lasky and Jose Gonzalez to spearhead its Latino marketing endeavors. They will head the Publicis Sanchez & Levitan-led effort in Dallas and New York.

Used and Abused
Life is tough on aging office copiers in GSD&M’s latest TV campaign for Kinko’s. Three 15-second spots by the Austin, Texas, shop show old machines in down-and-out settings to reinforce the client’s claim to “take care of all your document solutions off-site.”

The Great Indoors
McKinney & Silver brings the outdoors inside. The agency’s new “Lush,” “Deep” and “Vast” print ads transform the ripples and folds of Royal Velvet towels into topographic vistas. The campaign begins rolling out next month in shelter and fashion magazines. Spending was not disclosed.

Three C’s For Texans
Cake, Christians and a centennial converge at The Beaird Agency. The Dallas agency has picked up an estimated $3 million in new billings from Celebrity Bakery-Cafe Takery, the Fellowship of Christian Athletes and the Texas city of Irving’s 100th anniversary.

Little Rock Rolls
Stone & Ward is featuring the work of a well-known graphic artist in its new print and television advertising campaign for the Little Rock Convention and Visitors Bureau.

The winners are …
Flush with Oscar fever, we got the urge to bestow some honors. For Adweek’s very own Maddy Awards, we nominated advertising stand-outs-along with a few embarrassments-from the past year, chose our favorites and asked readers for theirs. In the mix: Neil Diamond (sort of), a duck, a turkey and a game of tag. Plus, Barbara Lippert on Diet Dew. Also, Portfolio and Briefs.