Stories you’ll find in this week’s print edition of Adweek Southwest

Latinos Wanted
Volkswagen hires Creative on Demand to boost U.S. Hispanic sales.

Cold War Heats Up
Ice Cream Vendors Invite Agency Fight
The $7 million advertising account of the Texas Dairy Queen Operators’ Council is going into play for the first time in 15 years. A select number of agencies will receive a request for proposal in the next week. The incumbent, Grey in Irving, Texas, will defend.

Ackerman McQueen and DDB won best of show and category honors at the Dallas Advertising League’s TOPS ceremony last week. The AAF chapter in Corpus Christi, Texas, judged Aidea! Worldwide best of show and No. 1 in the broadcast, print and radio sectors.

Publicis in Mid America has added two creative veterans of DDB to its Dallas office. The agency hired Richard Crispo, former vice president and creative director of DDB Chicago, and Mike Fazende, who was executive cd at DDB Dallas, as principals and creative directors.

BIG has recruited Ken Slavin from Atkins/Lord + Lasker as director of public relations. Slavin will establish the San Antonio shop’s new public relations practice. Founded in 1996, BIG has grown from a three-person design firm to a full-service agency.

Barkley Evergreen & Partners’ hidden camera contrasts Sonic Drive-Ins with other fast-food restaurants. The TV campaign introduces the client’s new breakfast offerings.

Magazine Hot List
Ten titles that grew and prospered during a dismal year for publishing. The triumph of the lads: Dennis Publishing USA president Stephen Colvin is our Executive of the Year, and Maxim tops the Hot List. Girl power: Editor of the Year Jane Pratt also leads our list of 10 Under 40. Plus, Startup of the Year and Creative Team of the Year.