Stories you’ll find in this week’s print edition of Adweek Southeast Edition

Veni, Vidi, Vick
WestWayne came, it saw, it conquered the Atlanta Falcons.

Endless Summer
An Ocean City for All Tourist Seasons
MGH Advertising’s proposal to extend the good times-and retail boom-of summer helped it secure Ocean City’s tourism account. The Baltimore agency defeated a group of in-state rivals for the business of the popular island getaway off the Maryland coast.

Twists and Turns
It is not exactly going according to form in two of three Florida tourism reviews. Visit Florida has recommended a shop other than its incumbent, and the Orlando/Orange County Convention & Visitors Bureau has shunned all but one Florida agency’s interest.

Cue the ‘Lab Rats’
Crispin Porter + Bogusky introduces its latest “Truth” anti-tobacco television commercials in Florida this week.
The three 30-second spots from the Miami agency, in which “Lab Rats” replace the teen rebels of previous advertising, detail the dangers of second-hand smoke.

Utility’s Hot Ideas
Entergy shares summer energy-saving tips with customers in a new TV campaign from Stone & Ward. The Little Rock, Ark., agency’s 15-, 30- and 60-second spots break today on broadcast and cable channels in Arkansas, Louisiana, Mississippi and Texas.

Making a Mess
In two new TV spots, Earle Palmer Brown shows kids getting into mischief as the lighthearted counterpoint to the serious nature of the Children’s National Medical Center.

Zero to Sixty
Jeff Goodby and Rich Silverstein chat about winning Saturn at just the right time, why Jamie Barrett is special and what’s wrong with having an entire agency of storytellers. Plus, as the games begin in Cannes, we talk to the U.S. jurors, and Eleftheria Parpis casts her vote. Also, Barbara Lippert on the flying Xbox baby.