Stories you’ll find in this week’s print edition of Adweek Southeast Edition

Exit Interview
Hal Riney talks candidly to Adweek about his reluctance to retire, getting “sandbagged” by Saturn, and what still inspires and irks him about the business.

Choice Fill-Ups
Arnold Packages Rooms, Fuel, Food
Arnold’s latest broadcast and print effort for Choice Hotels International is a $10 million “Gas, food, lodging” campaign aimed at leisure travelers. The promotion offers gas money and a McDonald’s meal to guests who stay two nights at any of 2,400 properties.

Call for Caregivers
Match has added the Georgia Hospital Association and Nioxin Research Laboratories as clients following two reviews. The Atlanta agency will create a personnel recruitment campaign for GHA and support a new hair-care product launch for NRL.

Hallowed Ground
Work Inc. is urging the public to save the Civil War’s pivotal battle site. “Ground cannot be both hallowed and paved,” declares the Richmond, Va., shop in its first print ad for the Gettysburg National Battlefield Museum Foundation. The $26 million fundraising campaign began last month.

Global Rollout
Siddall, Matus & Coughter’s initial campaign for Yukos Oil introduces the Russian petroleum company in the U.S. and Western Europe. Print ads, each with “It’s time to learn Russian!” as a tagline, are appearing in newspapers and business magazines.

Tech Tandem
Blanc & Otus and Socket Public Relations have agreed to merge. Atlanta’s Socket will be folded into B&O in San Francisco. Both firms concentrate on the technology sector.

On the Road
At Rhode Island’s Duffy & Shanley, “nobody is cool,” says one of its designers. And, she points out, that’s its appeal. One of three major players left in the area, the Providence shop retains a small-town charm and a family feel. What’s missing? Just a respectable softball team. Mae Anderson reports.