Stories you’ll find in this week’s print edition of Adweek Southeast Edition

Tinsley Advertising adds trio of resorts to its hospitality business.

Going the Distance
BellSouth Extends Its Phone Reach
BellSouth wasted little time in launching its first campaign for long-distance service. The firm gained FCC approval in mid-May and broke television work from its former incumbent last week. Follow-up ads from Grey in Atlanta will promote the client’s bundled offerings.

Negative Worth
Nextel divides its marketing attack in the latest work from Mullen. Actor Dennis Franz reprises his “I don’t do any ads” role in spots aimed at consumers. A separate push is directed at business executives for the Reston, Va., telecom’s mobile phone products.

To Be Continued
Trumpet’s “Slogan to come” tagline in its first print and cable television efforts for Pan-American Life Insurance says it all. The New Orleans agency’s promissory note is meant to label the 90-year-old insurer as ignorant about marketing to put the ad-wary public at ease.

I-deal is Sealed
WestWayne has finalized its purchase of breatheinteractive. The indie ad agency and the i-shop, both in Atlanta, will partner on all direct and
interactive marketing initiatives. Terms of the deal, which make breatheinteractive a wholly owned division, were not disclosed.

Coke gets its Kicks
Coca-Cola taps into World Cup passions in two languages. TV spots in both Spanish and English will air some 300 times in the U.S. through
June 30, the date of the title match.

Under a Groove
The concept is ingenious, the look isauthentic, and the groove is stone cold. Barbara Lippert on the Hughes brothers’ superfunky ’70s-nostalgia campaign for Nike basketball. Plus, Rebecca Flass goes on location to watch Snapple bottles turn into headbangersfor Deutsch’s newest spot. A look at Rock the Vote’s twist on patriotic classics.
Also, Briefs.