Stories you’ll find in this week’s print edition of Adweek Southeast

$90 Mil. Winner
Steve Eisner’s Baltimore agency retains the Maryland Lottery account.

Creative Engagement
National Jeweler Says Yes to Virginians
Friedman’s Jewelers has assigned the creative portion of its $15 million account to Barber Martin. The Richmond, Va., agency topped FKQ Advertising of Clearwater, Fla., as well as California and Tennessee contenders in a review for the business of the 650-unit chain.

Plus One, Minus One
It’s hail and farewell at BBDO. Rob Cherof arrives as executive vice president and management director. Formerly at J. Walter Thompson, Cherof will direct the Atlanta agency’s $250 million Cingular Wireless account. Executive creative director Jim Noble has resigned.

Meant To Be Seen
Kids rule. Consumer research gleaned from a series of family dinners in three Southern cities led Bohan to shift the focus of its work for Pigeon Forge, Tenn. The Nashville, Tenn., shop made children the stars of its TV
and print ads for the vacation area in the Smokey Mountains.

Big-Rig Rollout
Jennings/The Agency has introduced its first trade print push for Volvo Trucks North America. Aimed at operators of long-haul fleets, four ads by the Chapel Hill, N.C., agency show the client’s vehicles on rough roads and in stormy weather to tout their toughness.

It’s Academic
Patricia Alvey will leave her directorship of Virginia Common-wealth University’s Adcenter to chair the Temerlin Advertising Institute at Southern Methodist University in Dallas.

Deja Vu
Ad agencies frequently parody spots from other shops. But when does referencing someone else’s work become trademark infringement? Rebecca Flass looks at the case of Nike vs. Sega. In Critique: Lowe’s last work for Heineken is as smart and lighthearted as ever-even in the men’s room. Plus, Best Spots of March and Briefs.