Stories you’ll find in this week’s print edition of Adweek New England

Tire Change
Arnold’s North American relaunch of Dunlop Tire will draw on the brand’s racing heritage.

Following the Money
Feds Probe Shady Production Deals
Investigators looking into alleged fraudulent billings practices in the print production community are stirring fears at agencies. Shops are already cooperating with the probe or launching internal audits, lest one of them becomes a poster boy for client fraud.

Benefits Plan
The retirement and investment services unit of insurance giant Cigna taps Avon, Conn., shop Mintz & Hoke for a direct and interactive campaign targeting benefits managers, human resources professionals and other corporate decision makers.

On The Fly
Mullen introduces its first effort for Simms Fishing Products. In
a $5 million national print campaign promoting the client’s apparel, the agency attempts to capture the joys and perils of fly fishing with lighthearted text and images shot in locations such as the Bahamas.

Lift Ticket
GSO/Davis scores advertising duties for the Waterville Valley Resort following a review of several regional contenders, including O’Neill Griffin Bodi, the Manchester, N.H., agency that had handled the ski area’s account for the past four years.

Get The Ice Cream
In Art + Commerce, two views on nesting with comfort food: Jennifer Comiteau on why she’s doing it, and Mike Shine of Butler, Shine & Stern on why people won’t be doing it for long.

Water World
Veryfine has drafted Modernista! to make a splash with its first national campaign, a print push for flavored-water drink Fruit2O.
Lisa van der Pool goes on location at an indoor swimming pool.

Plus: Nissan targets a male subculture with an animated short.
And Barbara Lippert finds nothing new about American Express’ new work.