Stories you’ll find in this week’s print edition of Adweek Midwest

Fallon’s BMW Films Rolls On
The agency’s hotshot directors have found award-show gold their short films for BMW.

In Play
Mattel Begins $50 Mil. Roster Review
Ad duties for such childhood mainstays as Hot Wheels and Matchbox cars, in addition to licensed work with Harry Potter, Disney and Sesame Street, are part of Mattel’s creative face-off. Among the competitors is Foote, Cone & Belding, Chicago.

Wheaties ride
An image of Buick’s Rendezvous SUV will be emblazoned on Wheaties cereal boxes this summer in a deal thought to be the first time a non-racing GM car has appeared on the package. Buick spokesman Tiger Woods will join the vehicle on the cereal boxes.

Swimsuit Season
Doner has picked up Pacific Sunwear’s $10 million account, formerly at Bates USA West, following a brief review. The agency will split the account between its Michigan headquarters and its Newport Beach, Calif., office. Defections from Bates to Doner following the Hyundai loss played a role.

CEA Enlisted
Campbell-Ewald has prepared videos for recruitment kiosks the Department of Defense will erect at malls, concerts and sporting events advertising all of the armed services. The Detroit agency’s U.S. Navy work led to its landing the $6-8 million kiosk project.

A Jump to Arnold
Arnold’s St. Louis office will launch Jack Daniel’s Hard Cola with the help of Dave Swaine and Mike Smith, who created the original frogs commercial for Budweiser while at D’Arcy.

Is bigger better?
Consolidation equals clout for media shops, most believe-but the equation isn’t necessarily that simple. Agencies large and small debate the matter of size. Plus, a look at Magna Global USA as it heads into its first full upfront.
Also, we analyze the networks’ fall TV schedules and predict how each will fare, and handicap the most heated night-by-night battles.