Stories you’ll find in this week’s print edition of Adweek Midwest

In for a Dollar
Arnold promotes McDonald’s value menu.

Corporate Relations
Hallmark Touts Personal Connections
Leo Burnett encourages women to remember their important relationships in a branding campaign for Hallmark. The $30 million effort introduces a new tagline, “They’ll never forget you remembered.”

In Good Health
Health products marketer HoMedics is hearing from four Midwest shops hoping to handle its $10-15 million account. The company, which employs the tag, “The beauty of living well,” parted ways with its previous agency, Campbell Mithun, late last year.

Sausagetown USA
Kerker introduces consumers to the town of Johnsonville, an idyllic community that cares deeply about its sausage. The campaign, which will begin running nationally in early May, is the agency’s first brand work
since winning the Johnsonville Sausage business last year.

In the Money
J. Walter Thompson’s experience targeting diverse cultures for clients like Kraft and Unilever led Western Union to hand the Chicago agency its $25 million account. JWT teamed with Zubi Advertising in Coral Gables, Fla., to win the assignment.

Making Movies
Chrysler may use footage from short films created in a contest as TV advertising to introduce its Crossfire. Chrysler is the primary sponsor of this year’s Million Dollar Film Festival.

Deja Vu
Ad agencies frequently parody spots from other shops. But when does referencing someone else’s work become trademark infringement? Rebecca Flass looks at the case of Nike vs. Sega. In Critique: Lowe’s last work for Heineken is as smart and lighthearted as ever-even in the men’s room. Plus, Best Spots of March and Briefs.