Stories you’ll find in this week’s print edition of Adweek Midwest

Maurice Levy pulls off a $3 billion deal for Bcom3.

CEA World
SeaWorld Enlists Non-Roster Shop
A search for creative ideas for Busch Entertainment’s SeaWorld parks led to Campbell-Ewald Advertising, which bested finalist DDB Chicago. Incumbent GSD&M also made a pitch to retain the business.

Fresh Brew
Miller Brewing approaches the summer beer-drinking season with 53 new spots, including a host of ads aimed at the Hispanic market. The brewer will also launch new ads from Young & Rubicam in Chicago that feature its top three brands.

Honor Roll
This year’s Chicago Ad Show was marked by the conspicuous absence of several of the city’s top shops. Twenty-eight of 32 Addys went to just three agencies, with Leo Burnett and DDB taking Best of Shows in print and TV, respectively. Young & Rubicam grabbed the most awards.

Grilling season
Weber-Stephen Products, maker of Weber grills, shifted its $10 million account to & Wojdyla following a shootout with incumbent Campbell Mithun. The new shop’s principal is the former executive creative director at CM Chicago’s predecessor shop, Bozell.

Habit forming
Fallon’s new TV spots for Archipelago urge traders to try something new.
They use extreme examples of adults who cling to childhood habits, including breast-feeding.

Morality Bites
In a Nike ad spoofing slasher films, a female athlete outruns an attacker with a chain saw. In a pro-choice spot, men decide what a woman should wear and drink. Both spots ran into trouble with network clearance departments. Who are the advertising censors, and how do they rankle ad agencies?
Joan Voight and Wendy Melillo report.