Stories you’ll find in this week’s print edition of Adweek Midwest

Gone Fishing
Busch Entertainment is talking to agencies about creative concepts for SeaWorld.

Stengel Speaks Out
P&G Ad Chief Talks Agency Relations
Procter & Gamble chief marketing officer Jim Stengel says he wants his roster agencies to take more risks and provide more than just advertising. He says the packaged-goods giant is a “meritocracy” that rewards great work.

Going East
Two Northeastern clients cut ties with their Midwest agencies. Caregroup Healthcare System is shifting its account from BVK to Allen & Gerritsen, while America’s Best Contacts & Eyeglasses is moving its $10 million account out of Doner.

Asset Management
Morgan Stanley is expected to increase spending behind a new global brand campaign set to break this spring from Leo Burnett.
The new work will unify all of the company’s divisions under one umbrella
?from individual investing to institutional securities.

Boot Campaign
Wolverine Boots and Shoes looks to link durability and comfort in its first campaign in three years.
Three new television spots from Laughlin/Constable highlight the company’s
“Compressor” technology while depicting workers laboring through wearying tasks.

Boat Launch
Bombardier takes a page from the auto category in a new campaign for its marine brands. The effort from BBDS kicks off with an execution set to run in SI’s swimsuit edition.

Chicken Feed
In Critique: With chickens helping to staff IT departments and little girls hacking into car assembly plants, Fallon brings fun to EDS’ high-tech business solutions. Work for Apple iPhoto, Staples, Dial and Target are among our Best Spots of January. In Briefs: DGA nominations, TV viewers pick Top 10 spots and how Ikea makes heads roll.