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Gone Fishing
Busch Entertainment is talking to agencies about creative concepts for SeaWorld.
Stengel Speaks Out
P&G Ad Chief Talks Agency Relations
Procter & Gamble chief marketing officer Jim Stengel says he wants his roster agencies to take more risks and provide more than just advertising. He says the packaged-goods giant is a “meritocracy” that rewards great work.
Going East
Two Northeastern clients cut ties with their Midwest agencies. Caregroup Healthcare System is shifting its account from BVK to Allen & Gerritsen, while America’s Best Contacts & Eyeglasses is moving its $10 million account out of Doner.
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