Stories you'll find in this week's print edition of Adweek Eastern Edition

‘Tag,’ You’re It!
Wieden + Kennedy triumphs at Cannes with Nike’s “Tag.”

Tech Support
$60-80 Mil. Global Ricoh Biz to Lowe
Office-equipment marketer Ricoh is repositioning itself as a provider of “network technology solutions” and has selected Lowe for corporate-image duties. The New York office will handle the business, with help from Lowe & Partners/Standard in Tokyo.

Drug Counseling
A House subcommittee looking into the ineffectiveness of the White House’s anti-drug media campaign heard from BBDO’s Allen Rosenshine last week. He suggested that panels of industry experts advise the ONDCP and questioned recent ads that link terror and drugs.

Inside