Stories you'll find in this week's print edition of Adweek Eastern Edition

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Exit Interview
Hal Riney talks candidly to Adweek about his reluctance to retire, getting “sandbagged” by Saturn, and what still inspires and irks him about the business.

The Best Medicine
$100 Mil. Novartis Account in Play
The contenders: four New York-based agencies. The prize: the creative account for a new prescription drug. Novartis’ review is the latest entry in the hot direct-to-consumer category, which has recorded more than $1.5 billion in media and creative billings in the past year.

Rumor






AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in