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Clients on Spending
An exclusive survey reveals what top advertisers think about:
-2002 ad budgets
-The upfront
-Agency consolidation
Once and Again
Luker Reteams With Goodby’s Simpson
Art director Steve Luker worked on Hewlett-Packard at Publicis & Hal Riney. Now he’s back at his previous shop, Goodby, Silverstein & Partners, leading the shop’s HP creative team with former Goodby partner Steve Simpson.
Replay Reprisal
Networks and studios have won a court order to study consumers’ use of personal video recorders. The nets’ most recent target in their battle against digital technologies that let users skip commercials: ReplayTV 4000, which, they argue, violates copyright protection.
JWT
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