Stories you’ll find in this week’s print edition of Adweek East

Price Is Right
PricewaterhouseCoopers will name an agency to handle an $80-100 million account to rebrand its consultancy unit.

A Place at the Table?
IHOP Creative May Be Up for Grabs
Restaurant chain IHOP and Southern California shop Heil-Brice Retail Advertising have severed their two-year relationship. The split comes four months after a new president took over at the $30 million advertiser.

Personal Property
A proposed Senate bill aims to ensure Internet privacy by requiring companies to get permission before passing personal data on to a third party. Advertising lobby groups are readying for a fight, arguing that such a law could be “devastating” to small shops.

Trading Post
A new campaign for Charles Schwab’s CyberTrader that breaks today helped GSD&M land the client’s corporate creative business.
The Austin, Texas, shop will adapt concepts used in the six spots to corporate-image work that could debut as early as mid-May.

Palm Attitudes
Speakers at last week’s conference of the American Association of Advertising Agencies tried to sound a positive note. Rather than focus on economic woes, industry leaders suggested ways for shops to increase the value of their services.

Upfront Report
Which brands will be big spenders in this season’s upfront? And which plan to skip network TV altogether? Our annual report on marketing budgets in the top advertising categories.

Deja Vu
Ad agencies frequently parody spots from other shops. But when does referencing someone else’s work become trademark infringement? Rebecca Flass looks at the case of Nike vs. Sega. In Critique: Lowe’s last work for Heineken is as smart and lighthearted as ever-even in the men’s room. Plus, Best Spots of March and Briefs.