Stories you’ll find in this week’s print edition of Adweek East

Open Bar
J. Walter Thompson and Baileys Irish Cream prepare first spirits ads for network TV.

Signal Failure
EchoStar’s $60 Mil. Account Is Adrift
Carat Los Angeles had been discussing the possibility of adding to its EchoStar account when the satellite TV network abruptly split with the broadcast buyer. Two senior marketing executives have left the client, which is planning a merger with DirecTV.

The radio blares as a mud-spattered SUV swooshes down a mountain route. A slick spokesman lavishly praises the stylings of a luxury car. Sound familiar? Joe Isuzu has some fun with car-ad cliches in Goodby, Silverstein & Partners’ latest campaign.

With guillotines and blow darts, Cliff Freeman and Partners injected its dark humor into Quizno’s latest campaign. But the high jinks may
be over. Marketing chief Rob Elliott, who hired the shop, has left the client, which is said to be talking to agencies about its $15 million account.

Big Dreams
Famous partners who have achieved their dreams star in the print portion of American Express’ $100 million campaign, a new take on the “Portraits” ads
of the ’80s. Tagged “Make life rewarding,” the Ogilvy & Mather campaign replaces “Do more.”

Art & Commerce
Mourning the dearth of larger-than-life characters in today’s ad industry. A copywriter questions the wisdom of the Bcom3 deal. Plus, Debra Goldman on Disney’s dis of baby boomers.

The Reel Thing
Lee Garfinkel-the man who gave Diet Coke its hunky construction worker and Heineken its party weasel-talks with Kathleen Sampey about upgrading the reel at D’Arcy Masius Benton & Bowles. In Critique: what works and what doesn’t in the new Mercedes-Benz campaign.

Plus, Best Spots of February and Briefs.