Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Retailers looking for a little green this holiday season are counting on a boost from new ad efforts created by several Midwest agencies.
Despite strong holiday traffic over the Thanksgiving weekend, when spots began to break, consumer economic confidence remains weak and few retailers expect a ro-bust holiday season.
Pier 1 Imports has brought back actress Kirstie Alley for its holiday campaign from Campbell-Ewald Advertising, Warren, Mich. A 30-second spot features the former Cheers star fumbling her way into helping a consumer pick out gifts from the Fort Worth, Texas-based retailer.
The spot opens on Alley accidentally toppling a Christmas tree and forcing a homeowner to buy new presents.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in