StoreRunner Jogs to Wolf For Review

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StoreRunner.com has enlisted AAR/Bob Wolf & Partners to conduct a review on its behalf.
The consultancy, with offices in New York and Los Angeles, will confine the search to agencies on the West Coast. The selected shop will handle creative and media planning on the estimated $20 million account.
DDB Worldwide, New York, had handled the account; the agency’s L.A. office will participate in this review. DDB won lead creative duties for the Internet shopping portal last August, and created a branding effort that ran in the fourth quarter.
“The client is looking at a relaunch,” said consultant Bob Wolf.


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