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Results of a customer response survey show that in-store beauty demonstrations, a tried-and-true retail technique, are a hit with consumers.
The survey was conducted by national marketing company Cosmetic Promotions, Goldenrod, Fla., between fourth quarter 2008 and first quarter 2009 at a series of events at various retailers. More than 3,000 consumers were surveyed at live demonstrations conducted by makeup artists at mass food, drug and merchandiser stores.
Ninety-six percent of respondents said they would like more of the same event at that store.