Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Results of a customer response survey show that in-store beauty demonstrations, a tried-and-true retail technique, are a hit with consumers.
The survey was conducted by national marketing company Cosmetic Promotions, Goldenrod, Fla., between fourth quarter 2008 and first quarter 2009 at a series of events at various retailers. More than 3,000 consumers were surveyed at live demonstrations conducted by makeup artists at mass food, drug and merchandiser stores.
Ninety-six percent of respondents said they would like more of the same event at that store.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in