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Celebrity endorsers who worked in exchange for contributions to various foundations and institutions are the focus of a national campaign for Stonyfield Farm.
Tagged “Yogurt on a mission,” the effort was crafted by Boston boutique eFlicks Media with buying chores done by crosstown shop Cleveland Communications. An attempt was made to link the brand to healthy lifestyles and social concerns, said Martha Shaw, founder of eFlicks.
Filmmaker Ken Burns, singer Olivia Newton John and actor Kelly Preston appear in executions that spotlight their personal lifestyle commitments.
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