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ATLANTA After a review, Carquest said it has selected The Stone Agency to provide creative and media buying for its advertising account valued at between $8 million and $10 million.
The incumbent, independent French West Vaughan of Raleigh, N.C., did not participate in the review.
The Stone Agency, also an independent shop in Raleigh, will create and produce national television, print and radio ads for the company, which will begin running early next year. The ads will target do-it-yourselfers and dealers.
Although
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