Stone Ward Makes Noise for Meineke

DALLAS Stone Ward uses drivers making car noises to convey Meineke’s willingness to listen to customers in the shop’s first major campaign for the client breaking Monday in spot markets.

The campaign consists of four 15-second television spots. In each, a driver talks to a Meineke technician and describes a car problem by making humorous noises. In one spot, the employee notes the cause on his checklist, followed by longtime spokesperson George Foreman saying, “We do it all” and, standing in front of a Meineke location, gives the company’s tagline, “Meineke Car Care Center.