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Stone & Ward takes a humorous tack in a campaign for Terminix under the supervision of new creative director Jay Cranford.
Four 30-second spots for the Memphis, Tenn., pest- control service begin rolling out on network television this week. The ads will air first in Orlando, Fla., and extend to 30 spot markets nationally. National cable will begin this spring
All of the ads present extreme but amusing solutions to homeowners’ insect problems. In one, a man builds a robot to seek and destroy the roaches infesting his house.
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