Stone In State Of Grace

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Michigan Shop Rebrands Jamaican Foods
DETROIT–Stone & Simons is preparing advertising, set to launch in January, that will introduce Jamaican foods to a much larger audience both in the U.S. and abroad.
The 76-year-old Grace, Kennedy & Co. brand is already extremely popular in the Caribbean and with expatriates, said Douglas Stone, executive vice president, account services, at the Southfield, Mich.-based agency. While the shop has done limited U.S. advertising in a few markets, next year’s efforts are due to be much larger and will focus on introducing Kingston, Jamaica-based Grace’s foods to a general audience, he said.




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