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The NBA creates more brand-ready athletes than any other sports league. Thanks to a young digital audience, no headgear to obscure player’s faces and the league’s focus on making NBA content available all over social media, NBA stars have taken over commercial breaks.
Chris Paul, Blake Griffin, Damian Lillard, LeBron James, James Harden and Giannis Antetokounmpo all feature in at least one national ad. And don’t forget Shaquille O’Neal, despite retiring nearly a decade ago, he is still on TV every half hour.
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