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Stoli’s Deep Freeze
The first TV spot for Stolichnaya Vodka continues the chilly theme of its bronze-Lion winning outdoor campaign with a spot showing a frozen-over apartment and the frost seeping into surrounding homes. Shot in Romania in October by Partizan directing duo Josh & Xander, the 30-second ad—running on cable TV—features a frost effect created with a machine that shoots paraffin wax from a hose. (The same effect was used in The Day After Tomorrow.)
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