Stoli Partnered With Universal’s Atomic Blonde to Reintroduce the Vodka to Consumers

With co-branded ads featuring star Charlize Theron and more

Charlize Theron stomps around Berlin in stylish garb and giant sunglasses, fights anyone with anything she can—a heel, a fridge door—shoots guns, flips cars, jumps off a balcony, and drinks lots and lots of Stolichnaya vodka in the action film Atomic Blonde. To be exact: Theron asks for Stoli twice, and the brand is placed a total of eight times throughout the film, which premiered on July 28, has already garnered $44 million at the domestic box office, and is still playing in over 3,000 theaters across the country.

Click for more from this issue

This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.