Stoli Partnered With Universal’s Atomic Blonde to Reintroduce the Vodka to Consumers

With co-branded ads featuring star Charlize Theron and more

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Charlize Theron stomps around Berlin in stylish garb and giant sunglasses, fights anyone with anything she can—a heel, a fridge door—shoots guns, flips cars, jumps off a balcony, and drinks lots and lots of Stolichnaya vodka in the action film Atomic Blonde. To be exact: Theron asks for Stoli twice, and the brand is placed a total of eight times throughout the film, which premiered on July 28, has already garnered $44 million at the domestic box office, and is still playing in over 3,000 theaters across the country.

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This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.