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A decision is expected this week in the review for Nasdaq’s $1 million direct marketing business.
Finalists for the project-based account are: Earle Palmer Brown, Bethesda, Md.; Trahan, Burden & Charles, Baltimore; RTC Direct, Washington, D.C.; and DMW Worldwide, Wayne, Pa.
The technology-driven stock exchange wants to expand its capabilities in direct marketing through a series of assignments, according to sources.
The review follows Nasdaq’s choice of McKinney & Silver in Raleigh, N.C., as lead agency earlier this month.
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