Sticky Grey Hails Water Taxis

NEW YORK The Sticky Grey division of Grey Worldwide has produced a print and outdoor campaign for New York Water Taxi, the agency said.

The work broke in New York and Time Out New York magazines, on billboards, subways and in New York visitor guides late last month.

Advertising shows the client’s fleet, which serves points in Brooklyn, Lower Manhattan, Chelsea and midtown. Tagged “C’mon in, the water’s great,” ads feature various theme lines such as “Announcing the best reason yet to give up your seat” on subway signage and “Welcome to New York … now go jump in a river.”

Campaign spending was undisclosed.

The NYWT’s three catamarans are yellow with black-and-white checkered stripes, just like street taxis. For more information about the fleet, go to