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CANNES, FRANCE Steven Van Zandt, the Sopranos star, E Street Band member, DJ and owner of Wicked Cool Records, discussed music in advertising at the third Grey music seminar at Cannes on Wednesday.
He told the audience at the packed Debussy Theatre at the Palais that “there is better music on TV commercials than on radio these days.” In a discussion with Grey vice chairman and worldwide chief creative officer Tim Mellors, Van Zandt talked about the evolution of the relationship between advertising and music, recalling the days when a commercial endorsement would end a musician’s career, not create it, the way it does today.
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