Steven Tyler Travels Back in Time to Become His Younger Self in Kia’s Super Bowl Spot

David&Goliath is behind the spot

Steven Tyler stars in Kia's Super Bowl spot. KIA

Get inside a Kia Stinger, drive backwards and relive your youth. At least, that’s what happens to Aerosmith frontman Steven Tyler in Kia’s 60-second Super Bowl spot.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.