Steve Miller Rocks for Wrangler

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BOSTON Steve Miller’s classic rock staple “Rock ‘n Me” provides the soundtrack for a new 30-second TV spot for Wrangler from Toth Brand Imaging.

The effort from the independent agency in Concord, Mass., shows men relaxing and having a good time while wearing Wrangler’s Hero Five Star Premium Denim jeans. It incorporates footage of cities mentioned in the song, such as Philadelphia, Atlanta and Los Angeles.The client’s familiar tag, “Real. Comfortable. Jeans” is retained from past efforts.

The



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