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NEW YORK Steve Sternberg, a 27-year Interpublic veteran and one of the more widely respected and oft-quoted TV research executives on Madison Avenue, is out, effective July 15, the company has confirmed.
Most recently, Sternberg was evp, audience analysis at IPG’s research and marketplace intelligence unit Magna, which has been undergoing a transformation over the past year.
Last September, IPG hired Elizabeth Herbst-Brady to run the unit as president with a mandate to reshape its focus.
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