Diversity, Equity and Inclusion

Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming

It’s a new era being largely spearheaded by Gen Z

Three people posing against a white background; on the left there is a woman sitting in another woman lap; on the right a man leans against a wall — Gender norms are changing and brands need to keep up.H&M

April 8, 2019

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The phrase “gender nonconformity” is rippling through our culture and affecting every industry. This isn’t just a trend; it’s a fundamental shift in how society thinks about gender. From trans-identified models to androgynous fashion, we are entering a new era.

Rigel Cable

@rigelgemini

Rigel Cable is director of analytics and SEO at Astound Commerce. He is also a noted social media influencer Rigel Gemini on Instagram and YouTube.

Diversity, Equity and Inclusion

Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming

It’s a new era being largely spearheaded by Gen Z

Rigel Cable

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Rigel Cable