Stepping On Toes

In the most diverse city in America, advertising is often a balancing act between persuasion and political correctness.
The Miller Group, Santa Monica, Calif., learned that the hard way recently when it launched a campaign for the Second Annual Los Angeles Dance Festival, sponsored by and benefitting the L.A. Gay & Lesbian Center. The cheeky posters and print ads featured such lines as “For two brief hours, L.A.’s cultural vacuum will stop sucking” and “We were going to put on a demolition derby but then we remembered: We’re gay.”