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Veteran tech agency The Stephenz Group landed the $4-5 million international ad and marketing account of Pacific Broadband Communications. The San Jose, Calif.-based telecommunications firm selected the crosstown agency for the business-to-business account after a national search.
Contenders included large and midsized shops in New York and Atlanta, said company officials. “We thought at first that we needed a large agency with cable TV experience,” said Paul Falworth, senior marketing director. “Then we concluded that we really needed originality and decisive thinking from a shop that cut its teeth on technology.”
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