Stephen Colbert Gave This Beverage Brand a 50% Lift in Sales

But pea milk is no joke for this startup

Video: Breana Mallamaci, Nick Gardner; Editor: Josh Rios

Adam Lowry has already been part of the successful launch of one startup: Method, which revolutionized household cleaning with environmentally friendly products.

For his second act, Lowry decided to head to the dairy aisle. But rather than nuts or oats, Lowry discovered the healthy science behind pea milk.

But how do you market pea milk? First of all, don’t call it pea milk.

Watch as Lowry describes the “brutal” nature of trying to strike start-up gold for a second time.