Stengel Q&A: P&G - New and Improved

ADWEK 25TH ANNIVERSARY

How Jim Stengel is remaking the world’s biggest advertiser.

Jim Stengel points to a six-pack of Jones soda on his office windowsill. The Seattle company’s bottles grab attention with labels that feature ever-changing black-and-white photos sent in by fans. The Procter & Gamble global marketing officer admires the tiny independent brand.

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