Stella Artois Will Auction NFTs to Raise Money for UK Bar Staff

The event is part of Stella Artois' initiative to tip staff for each pint sold

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in