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AB InBev is bringing its Stella Artois brand to the Super Bowl for the first time since its Big Game debut in 2011 with a 30-second spot called “Taps,” which stars Matt Damon.
Created by the agency Mother, “Taps” and the “Make Your Super Bowl Party Matter” campaign are the latest in the brand’s broader “Buy A Lady A Drink” effort, which launched in 2015 and highlights the brand’s ongoing partnership with Water.org. In the spot, Damon, a co-founder of Water.org,
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