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AB InBev’s Stella Artois was early out of the gate releasing its full Super Bowl ad from Mother, which starred Matt Damon and highlighted the brand’s Water.org partnership.
Now the brand is rolling out a digital campaign created in collaboration with Water.org and VaynerMedia that features Water.org co-founder Damon elaborating on the message for Stella Artois and the charitable organization. It centers around a video taken from a stunt which sees patrons at restaurants and a hotel told that they’re out of water.