Stella Artois Makes People Wait for Water in Extension of Water.Org Super Bowl Effort

Matt Damon surprises restaurant and hotel patrons

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

AB InBev’s Stella Artois was early out of the gate releasing its full Super Bowl ad from Mother, which starred Matt Damon and highlighted the brand’s Water.org partnership.

Now the brand is rolling out a digital campaign created in collaboration with Water.org and VaynerMedia that features Water.org co-founder Damon elaborating on the message for Stella Artois and the charitable organization. It centers around a video taken from a stunt which sees patrons at restaurants and a hotel told that they’re out of water.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in