Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
AB InBev’s Stella Artois was early out of the gate releasing its full Super Bowl ad from Mother, which starred Matt Damon and highlighted the brand’s Water.org partnership.
Now the brand is rolling out a digital campaign created in collaboration with Water.org and VaynerMedia that features Water.org co-founder Damon elaborating on the message for Stella Artois and the charitable organization. It centers around a video taken from a stunt which sees patrons at restaurants and a hotel told that they’re out of water.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in