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Where some advertisers are still coming to grips with NFTs, Stella Artois is one brand that has already thrown its full weight behind metaverse marketing.
In 2021, the Anheuser-Busch InBev-owned brewer galloped into Web3 with a virtual horse racing event. It has also tapped into NFTs to offer tips to U.K. hospitality staff.
Now, the brand is building on its credentials in the space with a purpose-driven push in collaboration with longtime charity partner Water.org.
The pair has teamed up to launch “The Drop Artois”—a collection of 1,024 aquatic-themed NFTs.