Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Where some advertisers are still coming to grips with NFTs, Stella Artois is one brand that has already thrown its full weight behind metaverse marketing.
In 2021, the Anheuser-Busch InBev-owned brewer galloped into Web3 with a virtual horse racing event. It has also tapped into NFTs to offer tips to U.K. hospitality staff.
Now, the brand is building on its credentials in the space with a purpose-driven push in collaboration with longtime charity partner Water.org.
The pair has teamed up to launch “The Drop Artois”—a collection of 1,024 aquatic-themed NFTs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in