Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Where some advertisers are still coming to grips with NFTs, Stella Artois is one brand that has already thrown its full weight behind metaverse marketing.
In 2021, the Anheuser-Busch InBev-owned brewer galloped into Web3 with a virtual horse racing event. It has also tapped into NFTs to offer tips to U.K. hospitality staff.
Now, the brand is building on its credentials in the space with a purpose-driven push in collaboration with longtime charity partner Water.org.
The pair has teamed up to launch “The Drop Artois”—a collection of 1,024 aquatic-themed NFTs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in