Steinberg Joins MediaVest to Lead Print

NEW YORK Robin Steinberg has joined Publicis Groupe’s MediaVest as vice president, director of print services, the company said on Monday. Steinberg leaves Carat USA, where she was vice president, director of print services on the Pfizer account.

At MediaVest, Steinberg is tasked with leading a new print services unit based in New York. She will report to MediaVest executive vice president, managing director Bill Tucker.

Steinberg, who starts on May 3, is tasked with developing “strategically based, tailored print media programs for MediaVest clients and integrating this discipline within the AOR strategy and investment teams,” the agency said in a statement. MediaVest expects the new unit to be fully operational by June.

Carat has no immediate plan to replace Steinberg.